MYTH is a concept luxury fragrance brand where each scent is inspired by a different myth. Dewdrop draws from the fairies in Celtic mythology, Tears of Lys from the myth of sirens in Greek mythology, The Alchemist from the folklore of witches, and Elixir No. 9 from the Japanese myth of the Kitsune.

This concept explores imagination, storytelling, and memory through scent, inviting the consumer into worlds shaped by legend and fantasies.